Lead to lease: where multifamily marketing loses the signed lease
A lead is not a signed lease. Where multifamily marketing loses the lease is part of the work, not a public path.
Articles
Four articles a month, written for the rent roll.
Notes on vacancies, leasing, foot traffic, and net operating income. The working detail is not on the page.
How marketing a property raises NOI — and when that becomes a profit share
Marketing, vacancies, foot traffic, and net operating income. The math and the contract are discussed with the owner.
Foot traffic and tenant mix: the commercial path to a higher NOI
Foot traffic, tenant mix, and commercial net operating income. The path stays in the engagement.
The property marketing plan owners can underwrite
A marketing plan an owner can underwrite. The structure of that plan is not published here.