Insights
Four field notes a month, written for the rent roll.
Obelluz 33 publishes four pieces a month on the work that actually moves a property: filling vacancies, lead to lease, foot traffic, tenant mix, and net operating income. The language is the language owners already use.
- How marketing a property raises NOI — and when that becomes a profit shareFilling vacancies and bringing foot traffic raises net operating income. Obelluz 33 explains the cap-rate math Grant Cardone popularized, and when a turnaround should be a profit-sharing contract.
- Lead to lease: where multifamily marketing loses the signed leaseMultifamily marketing that fills units faster follows the lead-to-lease path: ILS accuracy, speed-to-lead, tour quality, and follow-up. Leads are not occupancy.
- Foot traffic and tenant mix: the commercial path to a higher NOICommercial real estate marketing that treats a center as a destination — tenant mix, events, and co-op promotion — is how landlords fill vacancies and lift net operating income.
- The property marketing plan owners can underwriteA commercial and multifamily marketing plan should be written like an underwriting memo: qualified tenant leads, tours, LOIs, signed leases, occupancy, and cost per lease.